I lead teams to transform complexity into clarity, crafting purposeful brand experiences through strategic visual identities, packaging systems, immersive environments, campaigns, and digital experiences.

These projects represent the intersection of my design work and the collective output I’ve helped shape as Creative Director at Tether.

Feel free to reach out for a more in-depth look at any project or to view the full portfolio.

BJÖRN SONESON

Client collaborations include Gatorade, Columbia Sportswear, Under Armour, Nike, Brooks Running, Amazon, Microsoft, Google, Seattle Sounders FC, Muscle Milk, Propel, Pepsi, and Red Bull.

Looking to collaborate or learn more about my work? Let’s connect.